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Start Thinking About Fall and Winter Selling Now

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Plan ahead and take some of the stress out of the holidays

The end of summer is nearly here, and soon it will be fall, then winter. And while you may be wondering how 2021 is already two-thirds over, you'll also likely want to spend some time figuring out your plans for the holiday season. As a business owner, there is one thing you should start thinking about now: holiday promotions

Holiday promotions: Are you planning to offer any holiday season promos to your clients? Whether you are thinking about offering discounts on your products or services or even giving away prizes, now is the time to start planning.  Be as creative as you like, but remember — it's important to start working on these promotions now so that you are set up and ready for your holiday sales.

The holiday shopping season is one of the biggest ecommerce periods of the year.  Now is the time to start making plans for sales and campaigns like your typical Black Friday sale.  

Check out this list of important dates, and let us know which shopping days are the most impactful for your business:

  • Labor Day: Monday, September 6
  • Halloween: Sunday, October 31
  • Black Friday weekend
    • Black Friday: Friday, November 26
    • Small Business Saturday: Saturday, November 27
    • Cyber Monday: Monday, November 29
  • Christmas weekend
    • Christmas Eve: Friday, December 24
    • Christmas Day: Saturday, December 25
  • New Year's weekend
    • New Year's Eve: Friday, December 31
    • New Year's Day: Saturday, January 1, 2022
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