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Start Thinking About Fall and Winter Selling Now

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Plan ahead and take some of the stress out of the holidays

The end of summer is nearly here, and soon it will be fall, then winter. And while you may be wondering how 2021 is already two-thirds over, you'll also likely want to spend some time figuring out your plans for the holiday season. As a business owner, there is one thing you should start thinking about now: holiday promotions. 

Holiday promotions: Are you planning to offer any holiday season promos to your clients? Whether you are thinking about offering discounts on your products or services or even giving away prizes, now is the time to start planning.  Be as creative as you like, but remember — it's important to start working on these promotions now so that you are set up and ready for your holiday sales.

The holiday shopping season is one of the biggest ecommerce periods of the year.  Now is the time to start making plans for sales and campaigns like your typical Black Friday sale.  

Check out this list of important dates, and let us know which shopping days are the most impactful for your business:

  • Labor Day: Monday, September 6
  • Halloween: Sunday, October 31
  • Black Friday weekend
    • Black Friday: Friday, November 26
    • Small Business Saturday: Saturday, November 27
    • Cyber Monday: Monday, November 29
  • Christmas weekend
    • Christmas Eve: Friday, December 24
    • Christmas Day: Saturday, December 25
  • New Year's weekend
    • New Year's Eve: Friday, December 31
    • New Year's Day: Saturday, January 1, 2022
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About the author

Dewayne Castillo

Dewayne Castillo

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Dewayne Castillo is a small business owner with over two decades of successful experience helping thousands of businesses with their websites, graphic design, printing and online presence as well as individuals and businesses with computer and network support both remotely and onsite.

A family man first, Dewayne has several interests which include art, printing & tech, all interests that he helps businesses with every day, all over the USA.

Dewayne prides himself on his ability to communicate the issue and solutions in a way that is easy to understand, instead of using terminology aka tech speak that can confuse and intimidate many.  This skill is what gave birth to his company's tagline of "Why call a geek, when you can hire a professional".

Working in an industry that constantly changes, Dewayne spends countless hours researching and educating himself on the latest tips and solutions available so he is always prepared to provide the top solutions for his clients. 

Dewayne is married with two adult children.  Outside of his family and his business he enjoys golf, movies and Jodeci.

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